The news that Viva Magenta is Pantone’s Colour of the Year 2023 has likely divided the opinions of home design enthusiasts around the world.
After all, it is certainly not a tone for the faint-hearted.
The vivid colour - which sits perfectly between pink and red - is said to express a new signal of strength while oozing unconventionality.
But how do you successfully translate that into your living space?
For every fan of fuchsia hues, there will be a greige lover who is perhaps struggling to see how such a bold, brash colour could sit in their chic, neutral domain.
An unconventional shade for an unconventional time:— PANTONE (@pantone) December 2, 2022
a new vision. Color of the Year 2023: PANTONE 18-1750 Viva Magenta
Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.https://t.co/vxEQlBykRT#Pantone pic.twitter.com/pRIP6bI2NH
The good news is that you don’t have to splash Viva Magenta liberally over the four walls of your living room to mark its place in 2023.
In fact, you can breathe a sigh of relief because there are very few spaces that would benefit from such a dominant pigment placement.
The great thing about magenta is that less can literally mean more.
A flash of magenta could elevate your space from chic to stylish with an edge in a heartbeat.
But don’t fall into the trap of thinking that any old bit of furniture or decoration will do - carefully thought-out pieces will be the key to transforming your abode.
If you are in need of inspiration, Aureous.co has put together a list of five home decor ideas that will pay homage to Viva Magenta.
1. Aureous.co cloud print
This best-selling signature print from Aureous.co would be a stylish addition to any living space in need of a colour injection.
It’s available on a single textured print, as a duo, or as a gallery trio.
Place them in your living room, bedroom, or dining room for maximum effect.
2. Vanity table
See - magenta can be stylish if you know what to look for.
This beautiful vanity table is the perfect example of how a vibrant colour can brighten up a room without making your eyes bleed.
This would suit a bedroom with neutral wall tones or a carefully picked out green - the complementary colour of magenta.
3. Living room feature wall
When we said not to paint the four walls of your living room in magenta, we didn’t mean the colour was banished.
This is a stunning example of how a feature wall can really set off a space.
Just be careful of clashing furniture - as you can see here, the white ceiling, curtains, sofa and rug all allow the magenta to shine.
4. Sofa splash
If a magenta wall is too much, a magenta sofa would perhaps be a better fit for your living area.
And as you can see here, magenta pops perfectly next to cool grey walls, so there is no excuse for neutral lovers to close their minds to rich tones.
5. Vibrant kitchen
Magenta isn’t just restricted to bedrooms and living rooms - kitchens can also benefit from its vibrancy.
In this example, magenta is the focal point of perhaps the most important part of the room - the eating area.
Stylish stools seated around an island breakfast bar would encourage anyone to take a seat in luxury before enjoying a delicious bite to eat.
See how different grey tones once again set off magenta’s striking glow.